Mtn Dew: D.T.O.
Dew Time Off
Mtn Dew wanted to give their fans the chance to get out and have a “Damn Good Time”. And they wanted them to be able to do it when and where they wanted.
But what happens when their real jobs get in the way of their real passion? We partnered with Dew’s roster of celebrity talent to solve just that, launching Dew Time Off, giving Dew fans the opportunity to get out of their 9-to-5 and pursue their passions by providing someone to do their day job for them.
When art equals opportunity
We commisioned performance boxer and painter, Ushio Shinohara, to create cusom kits designed to inspire Dew fans everywhere to get out and do.