Wendy’s was going all-in for the launch of their new breakfast menu. Even calling us out by name. But we weren’t about to take it sitting down. While we let Wendy’s do all the talking in the lead up, unbeknownst to them we had a trick up our sleeve. On their launch day, we had a launch of our own, declaring March 2nd National Egg McMuffin Day - and giving away free breakfast sandwiches to all.