In a Super Bowl first, Mtn Dew and Doritos teamed up to go head-to-head with two new product launches within one epic commercial.

Dew and Doritos faced off during the big game in an epic rap battle featuring Morgan Freeman, Peter Dinklage, Missy Elliott, and Busta Rhymes. But the battle didn’t end during the commercial break. Throughout the game, the fued continued across social media with both brands pushing their fans to pick sides.

And pick sides they did. Fire & Ice was the #1 talked about Super Bowl commercial on social, and delivered the highest sales from a product launch in brand history.