The SaaS market isn’t the most innovative or exciting space when it comes to marketing. But, as a leader in creativity, Adobe needed to step up and stand out amongst the sea of sameness.

Enter Hasan Minhaj. Thinking as an entertainer rather than a marketer, Adobe embraced the idea of using celebrity for an all out digital and social assault on our funny bones.

The campaign speaks for itself. Exceeding every benchmark, it drove double-digit subscription growth and 99% positivity, unheard of in the B2B industry.