PreventPeanutAllergies.org

To go along with our new clothing line, we launched a dedicated website to help guide parents on their journey introducing peanut based foods to their infants.

Peanut Powered Parents

To encourage parents to act, we needed to not only build awareness, but also answer questions and relieve fear. As part of this integrated campaign, we partnered with celebrity spokesperson Justin Baldoni for a video series chronicling his own family’s journey introducing peanut foods to their new son.

What size clothes does a baby wear? The answer is right there on the tag. “0-3 months.” “3-6 months.” “6-9 months.” Wouldn’t it be nice if all the other questions you have about your new baby were right there too?

For the National Peanut Board, we did just that. According to new guidelines, introducing peanuts as early as 4-6 months can reduce the potential for a lifetime of peanut allergies. And that’s how Size 4 to 6 Months was born. A limited-edition, custom designed clothing line made for babies to wear between - you guessed it - 4 to 6 months. Getting the National Peanut Board in front of parents at the most critical time for introducing peanuts to their children.