Dewey Ryder
When Mtn Dew sponsored driver Dale Earnhardt Jr announced his retirement, we knew it was time to have a little fun. So, we hooked up with ESPN and took our idea of a replacement to SportsCenter.
Peanut Bowl
We took over one of the largest rivalries in high school football in one of the largest peanut producing states, Texas, for a friday night lights experience not to be missed.
Sore Winners
Getting older doesn’t mean giving up. Bengay is out there for everyone who doesn’t let pain stand between them and what they love. For these 16 rec league players, Bengay was there to give them a pro-level experience. And some pro-level relief.
Shell Out
While the National Peanut Board may not have the money to get high-priced endorsements, they have something in an almost unlimited supply. Peanuts. Lots and lots of peanuts.
NBA ALL STAR GAME
To generate a bit of hype when Mtn DEW took over sponsorship of the NBA 3-point contest, we partnered with Cream E. Biggums to bring a few laughs to the game.
Adults Play
Just a fun and playful animation piece for LEGO’s growing adult audience.
Golden Shamrock
For the 50th anniversary of the iconic Shamrock Shake, we created a $100K diamond encrusted golden Shamrock Shake cup. But this wasn’t just any opulent vessel, it was all for a good cause. Put up for auction on eBay with no reserve, the final sale price was donated to the Ronald McDonald House Charities. And a fun little piece of motion-control to show it off.
