Research shows that ‘cat people’ and ‘dog people are distincly different. When it comes to meal time, that difference is highlighted by the elevated food experience cat lovers seek for their pets.

To launch their newest gourmet line of cat food, Fancy Feast needed to highlight the elevated experience it delivers. Partnering with Michelin Star winning Italian chef and acclaimed New York restauratuer Cesare Casela, Fancy Feast created a limited-time pop-up trattoria in NYC - Gatto Bianco (White Cat).

With dishes inspired by Fancy Feast, the pop-up mirrored the sensory and culinary experience of cats at meal time. With reservations available on Open Table, the restaurant sold out in minutes.

The coverage of this first-of-its-kind restaurant made headlines nationwide, resulting in Nestlé Purina’s most covered campaign, earning billions of impressions and delivering to a year of double-digit profit growth for Fancy Feast.